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Design & built environment

Fashion Communication

Fashion communication tells the story of fashion brands, through branding, styling, journalism, advertising and visual merchandising. It's open after Class 12 in any stream, with entrance exams such as NIFT's (National Institute of Fashion Technology) for a B.Des. (Bachelor of Design), and leads to work as a stylist, visual merchandiser, brand manager, fashion photographer or graphic designer.

This guide is maintained by WonderSkool. Course requirements, fees and admissions information can change; always confirm time-sensitive details with the relevant institution or authority.

Introduction

Fashion communication is a domain which involves itself with the communication of fashion and lifestyle. This can take various forms such as communication design, branding for a fashion label, public relations, fashion journalism, advertisement, styling or visual merchandising and art direction. Fashion is not only about the design and making of clothing and accessories; it supports an ecosystem of other collaborative areas of working which make the practice of fashion design possible. A field that is relatively new in India and finding its footing, fashion communication in India supports the working of the fashion and lifestyle business.

Skill Set

• Artistic and Creative

• Sense of Colour, Texture and Visual Imagination

• Knowledge of Market Trends

• Good Communication and Observational Skills

• Critical Thinking

• Cultural Awareness

• Decision Making

Eligibility

10 + 2 any stream

Top Colleges

National Institute of Fashion Technology

Location: Bangalore, Delhi, Mumbai, Chennai, Jodhpur

Course: B.Des. in Fashion Communication

Admission Criteria: On the basis of entrance examination (NIFT)

Symbiosis Institute of Design

Location: Pune

Course: B.Des. in Fashion Communication

Admission Criteria: On the basis of entrance examination (SEED)

Pearl Academy

Location: Delhi, Mumbai, Bangalore, Jaipur

Course: B.Des. in Fashion Communication

Admission Criteria: On the basis of entrance examination, personal portfolio and interview

Satyam Fashion Institute

Location: Noida

Course: B.Des. in Fashion Communication

Admission Criteria: On the basis of Common Entrance Test

Amity Institute of Fashion Technology

Location: Mumbai

Course: B.Des. in Fashion Communication

Admission Criteria: On the basis of entrance examination

Job Prospects

• Visual Merchandiser

• Graphic Designer

• Stylist

• Set and Art Director

• Journalist and Photo Journalist

• Brand Manager

• Fashion Photographer

• Font Designer

• Event Manager

• Copywriter and Visualiser

• UI/UX Designer

Disclaimer: The information provided here is to the best of our knowledge. It is highly recommended that you cross check the source of information through the specific Colleges and Universities. Career Prabhu is in no way responsible for the decisions made solely on the basis of this document

Fashion Communication Career Guide | WonderSkool